Exclusive venue marketing strategy
Positioning and promotional strategy developed to support the sale and visibility of Old Port event locations.
Destination marketing, events and public spaces
Société du Vieux-Port de Montréal / Old Port of Montréal
A marketing program created to promote exclusive locations and the events held across the Old Port of Montréal.
Internal note. Images on this page are placeholders, not work produced for Société du Vieux-Port de Montréal / Old Port of Montréal. They are standing in until the client photography is supplied.
CC&Co developed a complete strategy for the Société du Vieux-Port de Montréal focused on increasing the visibility and commercial appeal of its exclusive event locations. The work also addressed the events taking place across the site and the content required to promote them to different audiences.
Campaigns were developed across digital and print media, supported by marketing material and guerrilla-style communication pieces. The relationship connected destination identity, venue sales and event promotion within one of Montréal’s most visible public environments.
Selected work
Event campaigns and content
Digital, print and guerrilla-style material created around the events taking place on site.
Destination communication system
A connected set of marketing pieces designed for visitors, organizers and commercial partners.
Services
Marketing strategy, destination positioning, venue promotion, event campaigns, digital communication, print and guerrilla marketing.
Promoting a place that contains many different experiences?
CC&Co organizes destination, venue and event communication so each offer remains clear within the larger public identity. ---
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