
Government of Canada
Proof
A proof point for public-sector innovation and international event presence
The Government of Canada and Government of Québec presence at SXSW shows CC&Co's ability to work with public institutions on complex, international and technology-driven experiences.
The Canada House activation connected live screens, projections, dashboards, daily highlight pages and social media intelligence, powered by Questology. CC&Co shaped the experience layer, screen ecosystem and deployment coordination.
Projects with CC&Co
- Canada House at SXSW: An interactive government showcase connecting live dashboards, screens, projections, social media intelligence, Stories pages and Questology-powered festival data for the Government of Canada and Government of Québec presence at SXSW in Austin.
Why this client matters
Government organizations need to communicate innovation credibly inside fast-moving public environments. The SXSW showcase proved that CC&Co can shape an interactive, data-driven government presence that reflects live event activity while maintaining institutional credibility.
Services delivered
Experience strategy, creative direction, screen ecosystem design, projection logic, dashboard thinking, showcase structure, platform integration, deployment coordination and client advisory. Questology powered the social media intelligence, live dashboards, dynamic pages and festival data layer.

Frequently asked questions
1.What did CC&Co do for the Government of Canada?
CC&Co shaped the experience layer for the Canadian SXSW presence, including screen ecosystem design, projection logic, dashboard thinking, interactive showcase structure and deployment coordination.
2.What was Canada House at SXSW?
It was an interactive government showcase at the South by Southwest festival in Austin, connecting live screens, projections, dashboards, daily highlights and Questology-powered social media intelligence for the Government of Canada and Government of Québec.
3.What did Questology power?
Questology powered the live social intelligence and data layer, analyzing nearly 1,000,000 festival publications and transforming that activity into dashboards, dynamic pages and live screen content.
4.Why does this project matter for CC&Co?
It shows the agency's ability to work with government clients at international scale, connecting experience design, digital signage, live data, social media intelligence and deployment under public pressure.
5.What related work exists?
Project gallery
Images and deliverables







Read Alec Lacroix's complementary perspective → Alec Lacroix — Government of Canada
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